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Wendy Sue Swanson, MD – the MDigitalLife Interview
#MDigitalLife is a WCG program designed to learn from and to showcase physicians who are blazing new trails in the digital world – changing the way that medicine is practiced and better health is...
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The Meaning of Global and Why It is Important to W2O Group
Not too long ago, global for an agency meant having dots on a map all over the world. The more dots, the better. That was yesterday. Courtesy of Wikipedia Today, the online world is democratizing...
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Texas Hospitals – Getting Serious About Social Media
UPDATE: This is the first post in a series of 3. Be sure to click through to Fun with Twitter Data and Bringing Data to Life Conventional wisdom in the world of hospitals is that marketing and...
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Fun with Twitter Data – Part II from the Texas Hospital Association 2012...
[Featuring a Guest Appearance from Reed Smith – Read on!] Yesterday I published some twitter analytics related to the Texas Hospital Association, in recognition of their 2012 Health Care Social Media...
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Bringing Data to Life
For the last two days, we’ve been doing a series of mini demonstration projects related to (though unaffiliated with) The Texas Hospital Association’s 2012 Health Care Social Media Summit that began...
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Trust Remains Elusive for Even the Most Noteworthy Companies
With Trust at the heart of any successful relationship — be it personal or business — it’s no wonder that leaders and organizations have made it a priority. Yet, organizational Trust remains elusive...
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That’s a Wrap – Texas Hospital Association Health Care Social Media Summit
I must say that even though I didn’t actually attend the festivities, I thoroughly enjoyed the engagement and interaction surrounding the 2012 Texas Hospital Association’s Health Care Social Media...
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Get Ready for the Awesome — SXSW Style
Over the last two or three years, it has become crystal clear that South by Southwest Interactive is THE event to attend if you are interested learning more about the latest and greatest trends in...
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Wired? Stitched? Stapled? Taped?
No, I am not describing a recent crafting session for Michaels. Or asking the final bonus round question for our Olympic Trivia games. I am referring to an article I read recently about an Exec who...
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Living the integrated communications approach – an in-house view
It has been clear for a long time that the future of medical communications lies in being able to align the needs and objectives of numerous stakeholder groups – both internally within Pharma, and...
View ArticleSeven Steps to Building a Better Listening Program
I do not think I have seen anyone run any kind of correlation between the explosion of social media and the subsequent explosion of social media listening tools, but I think it’s safe to assume that...
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FDA Calls Social Media a ‘High Priority’: That’s Good News for the Little Guys
Early this week, Scrip published an article that notes that the FDA still considers social media a “high priority,” even though the agency’s working list of topics in need of additional guidance hasn’t...
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Facebook Integration on the iPhone 5 Will Change How Marketers Approach...
Facebook’s integration into Apple iPhone 5’s new software (iOS 6) is a testament to how important social media has become in people’s lives. Having sharability baked in makes sharing easier then ever....
View Article1 Billion Facebook Users: Nearly 50% of Those Online Are Using Facebook
http://www.youtube.com/watch?feature=player_embedded&v=c7SjvLceXgU The world population is approximately 7 billion with 5.6 billion on mobile phones. Of those, only about 2.2-2.3 billion are...
View ArticleFalse Positives
One of the most concerning business trends today is the increasing number of misleading facts or data that triggers the wrong managerial reaction. Case in point: a large multi-national company conducts...
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Maintaining a “No Spin Zone” in Health Communications
Spin in RCT abstracts, press releases and news coverage Last month, PLoS Medicine published a study that showed, pretty convincingly, that scientific studies were rarely “spun” by PR professionals. The...
View ArticlePR firms will thrive in big data, new media age
The paragraphs below are excerpted from my recently-posted article in PR Week: —————————— I recently contributed to another PR Week OpEd that asked the question: What is the most important way in...
View ArticleThe Rise of the Tribes: Why Communities — and Not Leaders — Really Count
Pretty much since the dawn of public relations, we’ve operated on the same principle as invading aliens. We land on a particular subject, look around and say “take me to your leader.” Sometimes that is...
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March Madness, Moneyball, & Marketing
I grew up in a family of Spartans and attended Indiana when Bob Knight was fired, so to say I’m a college basketball junkie would be a colossal understatement. In my opinion, there’s no greater time...
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Keeping Austin “Wired”
During my Microsoft days, it was sacrilegious for me to own or support anything produced by Google. They were the arch-rival, the antithesis of establishment, and the pesky yet incredibly agile...
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W2O Group Welcomes New President of WCG, Chris Deri
When you reach a key milestone, it’s worth a moment to explain its significance. Today, W2O Group, formed in January, 2012, hired a new president of WCG Chris Deri, who joins us from Burson, where he...
View ArticleWhy I quit journalism
When I announced to my colleagues that after 13 years as a journalist, I was quitting for the so-called dark side – ie – public relations – one guy said he “hated” what I was doing. Thankfully, he was...
View ArticleOur Internship Program- Where Talent Meets Opportunity
“Leadership and learning are indispensable to each other.” – John F. Kennedy This concept can be applied to our daily life as a global, integrated marketing agency, but it especially rings true for...
View ArticleIgnore Social Media at your own Peril
Jessie Frank was having a horrible day. Frank, who was trying to get home to pick up her daughter from a special camp for type 1 diabetic children, had been waylaid by weather, mechanical issues,...
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What I Learned Driving Across Country (West)
This summer I embarked on a crazy road trip adventure. I left New York headed to Los Angeles (solo) where I’m living for the summer, before turning around and driving back home; this time with my...
View ArticleLife Lessons Learned on Playing Fields
As a schoolboy, like many other kids, I played Little League baseball. In high school, I ran cross-country and track. I was never a star athlete. My baseball career ended when I was too old for Little...
View ArticleNo ‘Upside’ in Turning Down Reporters’ Calls
Here’s a scenario I’m guessing happens pretty regularly: a reporter contacts a PR firm to ask a client some questions on a mundane topic, but the company doesn’t see any “upside” in it, so it decides...
View ArticleThe Rules of Thought Leadership
With the changing media landscape, the concept of Thought Leadership has become, and should be, an integral part of every organization’s communication strategy. Most executives consider themselves...
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Why Social TV Ratings Don’t Matter…and Why They Do
In the wake of Twitter’s I.P.O filing, Nielsen, the industry standard for TV ratings measurement, announced Nielsen Twitter TV Ratings, the “the first-ever measure of the total activity and reach of...
View ArticleThrough the Looking Glass: Surprising Parallels a Journalist Finds as a PR Pro
On my first day in PR, there was no rest for the newly initiated. “Great to have you here – can you do some pitching today?” I was asked within an hour of being shown my desk. This was the moment I had...
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Evaluating the Quality of Health Information on the Internet
Grandpa has a stomach ache. He does not use the internet much, but Grandma does. She even knows how to post photos of her grand-kids onto Facebook, much to the envy of her Bunco group. Confident...
View ArticleWhy Two is Better than One
In his book “Powers of Two,” Joshua Wolf Shenk argues that the chemistry of creative pairs — of people, of groups — forms the primary basis of innovation. He makes the case that creativity is most...
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My Key Takeaways from the In2 Innovation Summit
Last week I had the pleasure of attending The Holmes Report’s In2 Innovation Summit in San Francisco, “a global network of events that explore innovation, disruption and evolution that has — and...
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W2O Group Center for Social Commerce Announces 2015 Ambassadors
The W2O Group Center for Social Commerce is proud to announce its 2015 student Ambassadors. The Ambassador Program, now in its second year, gives at least two Syracuse University students the...
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8 PR Lessons from SXSW 2015 (original in PRNews)
Each year, more than 25,000 interactive experts visit Austin to hear about what’s next and reflect on what it means for their organizations. It’s very easy to get caught up in the buzz. Very hard to...
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Technology’s Role in Communications in 2015
I recently published a post on LinkedIn that charted my career path from Archaeology major to Chief Blogger. Along the way, I spent the vast majority of my 18 years as a member of Dell’s Communications...
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More on Technology’s Role in Communications in 2015
In my earlier post on the topic, I discussed using technology to stay connected to reporters. It’s pretty common these days for brands to make communications team members responsible for producing...
View ArticlePath for ‘Cures’ Act Needs Patient, Physician Stories
Something unusual happened in Congress in early July — an overwhelming bipartisan approval for a health care bill. But despite the 344-77 vote for the 21st Century Cures Act, the increasingly vocal...
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A Contrarian View on Innovation in Advertising & PR
With the revolution of media and technology disrupting the marketing industry, and business models altogether, marketers are trying to navigate through the storm. On the communications side, TV...
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Telling stories: A newsroom approach to social media
Social media is my quickest way to discover my world daily. I use it as an aggregator for work-related knowledge, client monitoring, traditional news, my personal interests for everything from tech to...
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Why Your First Strategy Isn’t Your Best One
The case for a new professional competence based on well-known functional expertise Business strategy is designed based on multiple variables. Core competencies, competitive advantages, marketplace...
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Thought Leaders in Tech Marketing & Comms: Interview with Kelly Jeffers
“I think the most valuable motivator is simply providing individuals with new opportunities and showing them what might be possible.” Greetings fellow technophiles! Today, we are launching a new series...
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Once Upon A Time, There Were 5 W’s and an H…
In my old reporting days, I’d get laughed out of the newsroom if I wrote a lede missing at least a nod at Why, or any other W/H. It’s no different now that I help companies build marketing and...
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Party Like It’s 2016: Trends in Event Marketing
In 2015, marketers set the bar for memorable brand experiences, from the hi-tech U.S. Open American Express Fan Experience to Disney’s show-stopping Star Wars premiere. As we head in to 2016, brands...
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Working With Influencers to Extend the Reach of Your Brand
Working with influencers has been a hot topic in the PR and marketing community for a number of years, yet it still feels like a mysterious topic and “nut to crack” for many companies. In fact, it’s...
View ArticleContextualizing Twitter for Investor Relations Professionals: Tell a Story in...
Every quarter, investor relations professionals spend hours preparing press releases and conference call scripts to provide updates on their company’s recent milestones and financial status. Sometimes...
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Millennials Unplugged: Millennials and the Workplace
As each year passes, graduating classes of Millennials continue to join the workforce, bringing with them their media and technology focused minds and experiences. According to the Bureau of Labor...
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Thought Leaders in Tech Marketing & Communications: Interview with John Hallock
It is with great pride that I introduce today’s guest. I’ve known John Hallock for over 10 years…back when it felt like we were the only two people in the free world working in health IT marketing and...
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W2O Group Wins Its First ARF Ogilvy Award: Celebrating Research That Leads to...
Last week, W2O Group won one of the most prestigious awards in marketing research: an Advertising Research Foundation Ogilvy Award. These awards are unique because the entries are judged on the basic...
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I Can See Clearly Now…
IPR’s Global Organizational Clarity Study Makes the Case for Stronger Internal Alignment around Business Strategy and Individual Performance This week, the Institute for Public Relations (IPR)...
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